Led the rebranding of Cook’s Club, creating a new visual identity and collaborating closely with the Head of Brand and Creative Agency to define tone of voice, guest experience pillars, and the launch toolkit.

Created a new and cohesive brand identity—including logo, favicon, colour palette, typography, on-property signage and collateral—that reflects the brand’s evolution and appeals to a new generation of travellers, ensuring consistency across digital, print, and on-property touchpoints.